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Manager, Brand Marketing Aeroplan - 29866

June 22 2022
Categories Aerospace, Aviation, Airport, Marketing, Communications, Public Relations, Professional and Administration Positions
Dorval, QC

Job Description


Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
This position may be located in Montreal or Toronto.
Position Description:

The Manager, Brand Marketing, Aeroplan is responsible for leading the day-to-day management and delivery of the brand strategy and annual marketing plans for the Aeroplan Brand. This includes the creation of world-class integrated marketing programs, rooted in strategic insights, that drive positive brand perception & engagement and ultimately deliver against business and brand objectives. This person contributes to the strategic planning and is accountable for the development, and execution of complex and multi-faceted campaigns, often requiring collaboration with multi-functional stakeholders and agency partners. This position requires a strategic, results-oriented leader who is well versed in all tenets of brand marketing & communication.

Roles and Responsibilities:
  • Continue to positively evolve the Aeroplan brand positioning and value proposition and ensure internal adoption.
  • Develop and implement annual marketing & communication initiatives for the Aeroplan brand to drive positive brand sentiment, leveraging owned, earned, and paid media as well as other marketing levels such as (but not limited to) strategic partnerships, sponsorships, and experiential marketing.
  • Direct internal and external agency partners in the development of innovative and breakthrough brand content, creative assets and media campaigns that are created to resonate with our target audience.
  • Deliver communication campaigns, including the agency briefing, alignment of internal and external stakeholders and all related campaign execution process and post campaign analytics requirements.
  • Collaborate with other stakeholders to identify areas of opportunity and to maximize overall impact of efforts.
  • Leverage consumer research, customer insights, category & competitive knowledge as well as business objectives to define brand objectives and establish brand metrics. Monitor KPIs and demonstrate strong ROI / effective use of annual marketing budget.
  • Act as an advocate for the brand throughout the organization and externally.
  • Manage project budgets and administer processes


  • University degree with a major in Marketing, Communications and/or Business.
  • 5 years of working experience in marketing or related field (previous work experience in airline and/or travel industry an asset).
  • Well versed in all tenets of brand marketing & communication, including brand partnerships, emerging digital channels and social media.
  • Superior analytical and problem-solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems. Sharp attention to details is essential.
  • Excellent communication skills both written and verbal, with the ability to communicate with impact and effectiveness across all levels of an organization and with external audiences.
  • Thrives in high-volume, agile, and fast-paced environment within a high-performance, results oriented team.
  • Strong creative evaluation skills and ideation capabilities.
  • Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
  • Advanced level of Microsoft Office products (Word, Excel, PowerPoint).
Conditions of Employment:
  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
  • Mandatory Covid-19 Vaccination Required
Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted. network