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Partner Marketing Manager – Financial Partnerships

September 16 2020
Industries Airspace, Aviation, National Defence , Tourism, Passengers transportation
Categories Aerospace, Aviation, Airport, Marketing, Communications, Public Relations, Professional and Administration Positions
Toronto, ON

Job Description

Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.


Air Canada is creating an all-new, digital-first loyalty program that will transform the way it engages with its customers, promising to create more rewarding relationships. This investment is another key step towards our strategy of growing the company into a global champion. As part of this effort, we're building a team, with the spirit of a start-up, within the broader Air Canada family. Our mandate is to re-envision the airline’s loyalty and digital products, with the goal of creating an easy-to-use and more personalized experience. We’re looking for great people who will thrive in an entrepreneurial, highly-collaborative, innovative, and fast-paced environment dedicated to bringing this vision to life.


The Partner Marketing Manager – Financial Partnerships is responsible for the day-to-day management and delivery of marketing campaigns in order to meet business objectives. This will include the execution and development of complex and multi-faceted acquisition and engagement marketing strategies, often requiring collaboration and teamwork within the wider Partner Marketing team. The Partner Marketing Manager must manage multiple priorities while navigating a complex, multi-stakeholder environment to deliver against objectives. There will be a constant mix of large, complex projects requiring integration within large teams as well as smaller ones that allow for autonomy and ownership. The position requires strong organizational & interpersonal skills, diligent attention to detail, as well as creative thinking and evaluation.

  • Manage the day-to-day relationship with the financial partner and their marketing team, including managing status reports and processing stakeholder reviews and approvals
  • Facilitate and execute acquisition and engagement strategies across multiple paid, owned, earned, 1:1 and shared channels
  • Ensure the successful delivery of all communications. Responsible for handling the end-to-end execution of campaigns, from briefings through to obtaining all internal and external stakeholder approvals and post-campaign reporting
  • Responsible for managing projects with internal and external agency partners for campaign development and execution while ensuring lead time, resources and channel support availability
  • Utilize data to determine campaign structures, targeting strategies and communication tactics
  • Contribute to the strategy, development and implementation of FI Member Lifecycle Management at various stages of the member’s lifecycle for our FI Partners to drive engagement and credit card retention
  • Collaborate with multiple internal stakeholders under the supervision of the Manager, Partner Marketing – FI Partnerships, to develop comprehensive plans (objectives, key strategies, tactics, and measures) that meet business objectives
  • Proactively identify new opportunities and work collaboratively, internally and with our partners, to optimize go-to-market plans
  • Manage project budgets and administer finance processes

Qualifications

  • Bachelor’s degree in a marketing or business-related field and/or equivalent work experience
  • 3-5 years of work experience in marketing, preferably with experience in the financial industry, loyalty, and customer lifecycle programs
  • Solid understanding of through-the-line marketing communication disciplines, with a focus on digital channels
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Good problem-solving skills and superior attention to detail
  • Experience working with partners within collaborative and integrated marketing environments
  • Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams
  • Superior interpersonal, organizational and communication skills
  • Ability to work within complex large teams, but also independently
  • Strong data-driven thinking and analytical skills
  • Thrives in a high-volume, agile, and fast-paced environment within a high-performance, results-oriented, passionate and fun-loving/travel-obsessed team

LINGUISTIC REQUIREMENTS


Based on equal qualifications, preference will be given to bilingual candidates.


Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

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